For the world famous, 250-year old Madam Tussauds’ brand, not only was parent company Merlin Entertainment looking to attract more pedestrian foot traffic into the iconic wax museum, but it also
wanted to freshen up the museum’s somewhat antiquated image. And, the static posters hanging in the museum’s storefront windows simply weren’t cutting it. The museum decided
that LED digital displays were the way to go. Instead of one image stuck on a static poster, a cornucopia of images from inside the museum could be played over digital displays.
Not All LED Displays Are Created Equal
Some manufacturers and re-sellers make their living on the false premise that all LED displays are the same...
The Next Phase of Retail: The Impact of the Engaged Customer
At the dawn of the Internet age, when Amazon started expanding its offerings from books to just about every...