Case Studies

Arizona State University Case Study

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THE CHALLENGE The Beus Center serves as a nexus for all walks of campus life at Arizona State University, and as such, it was critical that the renovations engage and impress passersby. The University hoped the space could become a dynamic and social hub of information for any and all who crossed its path, but this dream proved easier said than done as a few obstacles quickly presented themselves. Arizona State University understood they needed to incorporate a space-defining visual display in order to foster a true community scene, but any visual feature would immediately find itself battling a formidable afternoon opponent, as the the Beus Center's facade looks westward toward the brilliance of Arizona's setting sun. Additionally, the structure of the Center required the display to execute a seamless 90-degree turn, as well as the ability to appear visually stunning to visitors both inside and outside the building. Demanding a versatile display solution that could outshine the sun while also adapting to the unique geometry of the space, every aspect of this project was one-of-a-kind. "One of the challenges of this west-facing space was the intense sunlight that pours in during the afternoon. It was necessary to find a technology that could remain vibrant in that environ- ment, and there aren't many." - Kris Jonson, Level 3 Audiovisual NanoLumens' Nixel SeriesTM display was the only option. In the expert opinion of Kris Jonson of Level 3 AV, the way the Nixel SeriesTM bested the unique challenge of the Beus Center is "simply not possible with any other technology." The vibrant NanoLumens display is 33 feet wide by 11.5 feet tall, and features a 4mm pixel pitch that appears visually dazzling from within the lobby as well as out. NanoLumens also included a sensor that measures ambient light throughout the day and automatically adjusts the brightness of the display accordingly. To meet the challenge head on, NanoLumens partnered with Level 3 Audiovisual, an Arizona-based leader in audiovisual integration, with the goal of transforming the uninspiring Beus Center into the dynamic community gathering place Arizona State dreamed it could be. In order to command the attention of passing pedestrians, the team quickly understood they needed a display solution brilliant enough to transcend the massive windows framing the Beus Center's first floor lobby while remaining versatile enough to accommodate both the building's geometry and the setting of the sun. With this in mind, it became clear that "It essentially turns the outside windows into a full-frame video wall that displays beautiful panoramic imagery, institutional information and videos. JBA Consulting, which helped ASU design the space, knew that a NanoL- umens display was the best option to draw people in and provide an eye-pop- ping installation in the lobby." - Kris Jonson, Level 3 Audiovisual THE SOLUTION

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