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Case Study: Red Rock Casino

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HOW A REVITALIZED SPORTS BOOK CHANGED THE GAME FOR A LAS VEGAS CASINO In the cutthroat world of gaming, staying on top of technology often means staying in business. And, there is no more competitive gaming environment than that of sin city. Las Vegas is the mecca of all things gambling, and every little competitive advantage can equate to massive revenue. Red Rock Casino already had a gigantic-sized sports book – a place where sports and betting enthusiasts could congregate to watch games, matches, or races, kick back with a beer or two, and place some bets on the action. But, Red Rock wanted to up the oomph, and make its sports book a true showstopper.

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