Case Studies

Madame_Tussauds_NanoLumens_CaseStudy (2)

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LED DISPLAY BRINGS THE MADAME TUSSAUDS EXPERIENCE TO 'THE CROSSROADS OF THE WORLD' The celebration of 250 years in business is quite a feat considering that customer trends change from year to year. Today's smart phone toting consumer values quick images and selfies more than the experience of simply walking through a room of historical or celebrity figures. For the Madam Tussauds located in Times Square, Merlin Entertainment Group found that their brand needed a refresh, an update to let passersby know that wax figures are not just there to look at, but they are there for the selfie of a lifetime. "Our primary objective is to drive over one million visits annually." -- Blaine McCurry, Communications Manager, Merlin Entertainment Group

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