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Big Screen Brightness and Clarity: Up-close and Personal

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Big Screen Brightness and Clarity: Getting Up-Close and Personal 3 illumination and wide angle for off-axis viewing. But they're also susceptible to burn-in and known to reproduce dark tones, such as black, poorly. They also have a relatively short life span of 60,000 hours com- pared to other technologies on the market, and con- sume more than twice the power of other displays, while emitting brightness in the hundreds of nits. LCD displays, however, consume just half as much energy as plasma displays, with an average brightness closer to 1,000 nits and a similar lifespan of 50-60,000 hours. They also suffer from many of the same issues, such as rear-panel access, which makes servicing LCD screens troublesome. Both plasma and LCD displays are limited in size, so creating large walls for up-close viewing requires stacking or tiling individual displays, leaving bezel or seam gaps between them. Even with so-called "bezel-free" displays, there is a visual breakup of the media, and it can be a challenge to maintain uniform color calibration among all of the screens. A third technology is LED screens, which are also commonly tiled in large-scale video walls but aren't limited in scaling in the same way as plasma and LCD screens. LED displays exceed other video wall display technologies in virtually every area, including off-axis viewing. While LED screens are modular, they can be completely seamless and used to create enormous custom screens with no breakup in the media. With up to 100,000 hours of use, they offer a longer life cycle, and achieve brightness up to 1,200 nits. Now that pixel pitches are tighter than ever, LED screens bring remarkable clarity and resolution that enhances up-close viewing experiences. What to Ask Now that you know the benefits and limitations of the major video wall formats, what else do you need to find out before settling on the right display for your application? Internal research is just as important as exter- nal research in selecting among the technology options. Key questions that integrators and end users should ask manufacturers when purchasing high-resolution wall displays should address how the user will apply the product. What content will you display on the screen? Will you use large or small text and fonts, or mov- ing graphics and images? The intricacies of your media will affect the medium, and the higher the resolution the better for up-close viewing of the most minute details. A plasma or LCD video wall could offer more bene- fits for displaying database-driven technologies, such as spreadsheets in a boardroom, while LEDs excel with high-motion, high-contrast, brand storytelling. Physical space is another consideration. Is it bright, dark, or both depending on the usage? How much ambient light will interfere with the display? You'll want to err on the side of caution and specify the system that meets all potential needs with a high level of brightness. How will the display's audi- ence view media? Off-axis viewing is a key consid- eration, since only a small portion of the audience can be positioned front and center. You'll also want to get the skinny on manufactur- er warranty and support, as well as ease of service. Front-accessible displays are the easiest and quick- est to service, and the longer the warranty the bet- ter. Also consider the location of your manufacturer in relation to your own operation. A company that manufactures in the U.S., for example, can typically address the needs of a customer based in the U.S. more quickly than a company that manufactures elsewhere, closing the logistics gap in your favor. It's time to bring the next generation of high-res- olution wall displays into focus and begin capturing the most thrilling clients and installations. The NanoSlim Engage Solution The latest option to enter the high end of the up- close, high-resolution display market is the NanoSlim Engage from the NanoLumens technology family. The NanoSlim Engage distills all of the technology NanoLumens has developed—such as ultra-slim, lightweight, bezel-free screens that can be scaled to any size—with a startlingly sharp up-close display, thanks to its premium 2.5mm pixel pitch. With a seamless, modular display capable of bright- ness up to 1,200 nits, the NanoSlim Engage is ahead of the class across the spectrum, from being the most premium display to its easily front- or rear-serviceable, ultra-thin screen to its energy-efficient LED design, all backed by a six-year, zero-failure warranty. Manufactur- ing and support are also located in the continental U.S. About NanoLumens Headquartered in Norcross, GA, NanoLumens (www.NanoLumens.com) creates engaging, cost-effective, space-efficient, eco-friendly visual solutions that turn every client's dream into a Visual Reality. Serving leading Fortune 500 clients on five continents, NanoLumens' patent portfolio strategically positions it to meet the complete visualization needs of customers in the broadcast, casino, control room, DOOH/ transit, financial, higher education, hospitality, REIT/property, retail, and stadium/arena markets, with im- mersive, custom-specific NanoCurve ™ , NanoSlim ™ , NanoSlim ™ Engage, and NanoWrap™-based solutions in any desired size, shape, or curvature. All NanoLumens solutions are designed and made in the United States of America and come backed by the industry's only Six-Year, Zero Failure Warranty.

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