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Charlotte Douglas Airport Case Study

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CHARLOTTE DOUGLAS INTERNATIONAL AIRPORT TRANSFORMS PASSENGER EXPERIENCE WITH CROWNING DIGITAL ART ACHIEVEMENT As the primary air travel hub for the Carolinas and gateway to much of the American Southeast, Charlotte Douglas International Airport services millions of travelers every year. To bolster its ability to offer premiere air travel services, the city of Charlotte enacted a $2.5 billion renovation project entitled "Destination CLT," which will revamp several elements of the airport and its facilities by 2025. This dramatic overhaul focuses primarily on large-scale physical expansions, including the construction of new gates, a new runway, expanded roadways and curbfronts, and a new air traffic control tower. Though impressive, these renovations didn't exactly bring a "wow" factor that the airport hoped to inject into their passengers' overall experience. For that objective, they turned towards finding a futuristic digital art feature that could serve as a defining symbol for the airport and the city as a whole.

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