Case Studies

Atlanta Braves - Suntrust Park Case Study

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The Braves new home is called SunTrust Park and while the ballpark itself is resplendent, today's fans require more than just baseball to wrestle them away from their televisions. Following the example of innovative teams like the New England Patriots, the Braves helped facilitate the construction of an entire fan experience village in the shadow of SunTrust Park. This emergent community is called the Battery at SunTrust Park and it bustles with bars, restaurants, apartments, and shopping, along with the regional headquarters for Comcast and a towering Omni Hotel. Despite these countless attractions, the Battery lacked a true focal point. The team wanted to create a brilliant central feature where the team could hold promotions and fans could gather prior to entering the stadium. To cater to younger fans, the team knew they wanted this centerpiece to be made with state-of-the-art digital technology, but they faced multiple challenges on that front. First, the area was completely exposed to the sun, and thus other elements as well. Second, the feature would likely be seen by around 50,000 fans on game days, meaning serviceability and performance were of the utmost priority. Third, the feature had to be consistent with the Braves image and team history. Together these obstacles presented a tall task for the team. One of the ways the Braves were able to instill some local flavor into their resplendent new fan village was by working closely with Atlanta-area manufacturers. Several of the restaurants in the Battery are new branches of existing city favorites and the entire area is adorned with team colors. Sticking with this strategy, the Braves turned to the LED display providers from NanoLumens to create the Battery's digital centerpiece. Headquartered in nearby Peachtree Corners, Georgia, NanoLumens has developed a reputation as an industry leader in unique visualization solutions. Together, the Braves and NanoLumens decided to create a 360 degree curved LED display feature in the shape of a baseball and to suspend it high above the crowds so that fans could see it from great distances and navigate their way towards it. Beyond their Atlanta roots, the Braves chose NanoLumens because their technology can be built to any size, shape, or curvature, for both indoor and outdoor use, and it is brighter, lighter, and thinner than the products of their competitors. This flexibility was key to wrapping the baseball-shaped design, while the brightness and outdoor abilities allow the feature to showcase content at any time of day in any weather. Staff can quickly service the display quickly with just a ladder or cherry picker, and Braves fans can see the display from over 100 yards away in every direction. CHALLENGES SOLUTION NANOLUMENS.COM 888.771.NANO (6266)

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