This should be self-evident but for clarification; any wall, ceiling or floor space within the publicly accessible areas of a stadium which are unused or underutilized due to obsolete static fixtures or displays, can be considered dead space. In our white paper The Death of Stadium Dead Space: Turning Stadium Dead Space Into Incremental Sponsorship Revenue Through Unique Visualization Solutions, explore how stadiums and arenas can re-purpose unused or underused space for maximum ROI through LED displays.
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Get 'em off the couch. And into your seats!