Today’s sports enthusiasts are presented with a plethora of options in regard to how they experience an event. For a sports and entertainment arena such as The TD Garden, it is imperative that as innovations in technology take place, they follow alongside to offer the best experience to their visitors. The TD Garden set out to break the boundaries of a typical viewing experience, and provide an immersive experience to every visitor. They took control of their ability to reconstruct the entertainment experience being offered to their visitors by utilizing cutting-edge LED technology. The outcome presented a showcase of today’s most evolutionary LED technology, and re-branded the entire experience at the arena.