McCarran International Airport in Las Vegas is the gateway to one of the most luxurious cities in the world. Long illuminated by ubiquitous neon lights, Las Vegas has seen its lighting transition in recent years from the iconic yet dangerous gas to higher-performing digital alternatives. In light of this transformation and spurred by studies showing consumers engage more thoroughly with digitally delivered ads than with static content, McCarran and their signage partner, Lamar Advertising, recognized an opportunity for a technological overhaul in their airport environment. Desirous of creating a digitally thrilling environment that welcomed travelers to Vegas with the glamour they expected while also delivering advertisers a lucrative platform with which to communicate, the team from McCarran and Lamar set about searching for a solution.
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