Why Hasn’t the Healthcare Industry Adopted Digital Display Technology?

June 6, 2018 Joey Davis

As has been covered extensively in this space, there are a wide range of industries that find incredible utility from the integration of digital display technology. Most of these industries choose to incorporate digital signage because they cater to large audiences. What the signage aims to impress upon these audiences obviously varies, but the underlying intention is similar: provide information to people. Retail locations use signage to showcase advertising and highlight products. Stadiums and other large event venues use signage to broadcast feeds of the events themselves. Airports use their digital displays for countless purposes, one of which is to relay flight information. Though diverse in the way they operate, each of the businesses in these industries find value in the way digital signage helps them communicate with their audience, whatever form that audience may take. This prompts the mind to wonder what other industries desperately need to communicate with an audience, and assess what methods they currently use to do so. Well, for one, there is the healthcare industry.

The healthcare industry obviously encompasses more than hospitals, but for the healthcare-related purposes of the digital display industry, hospitals are entities that best profile as potential customers. Hospitals are obviously quite hectic places, and because they cater to every demographic, they are incentivized to make sure their facilities stay current. For better or worse, hospitals are businesses, and patients, for better or worse, are their customers. As the percentage of the population raised in an entirely digital society grows, hospitals will have to upgrade their facilities to mesh with the world these younger demographics are used to. That means incorporating more digital solutions.

There are a few hospitals that have integrated incredibly imaginative digital display solutions, but these special projects are few and far between. They also fail to capture the breadth of utility hospitals could derive from digital display technology. Consider the hallways of a generic hospital. With medical staffs constantly in flux as they rush between patients, these hallways are always busy. Not helping matters is the fact that many –if not most- people in the hospital don’t actually work there and are probably unfamiliar with the layout. These people will need wayfinding displays to help them find their destinations. This is a problem that hospitals have historically solved with static indicators, but the new digital generations will demand digital solutions. Of course, this is just a simple example of an area where healthcare locations could find value in digital signage, but the point remains: people are expecting digital solutions in every aspect of their life. Businesses, healthcare providers included, need to deliver them. To read more about how NanoLumens has helped businesses stay relevant with younger generations of consumers, click here.

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