Thinking Outside the Video Wall 16:9 Box

May 16, 2019 Joey Davis

Though big enough to blanket any wall and bright enough to outshine the sun, a large-format LED video wall is still inherently a means to an end. They are communication assets, designed and integrated specifically for the purpose of communicating with an audience. The content display owners want to communicate is of course up to them, but it’s a safe bet that whatever it is, these owners want it to leave a lasting impression on audiences. This level of engagement has become more and more difficult to achieve as digital displays proliferate and digital communications in general dominate consumers’ attention spans. Exposed to around 5,000 advertisements in a given day, the average person is going to need to see something truly unique for it to actually stick. While most organizations try to engage these audiences with distinctive content, an alternative exists. Instead of creating flashy message for your standard display in hopes of standing out amidst a sea of other flashy messages on other standard displays, why not buck the current and create a more interesting messenger?

For decades, the vast majority of digital displays and video walls have taken the exact same shape. Televisions, computers, and smart phones are almost exclusively rectangles meeting a 16:9 aspect ratio, but with the any size, any shape, any curvature customization of NanoLumens, display owners are no longer restricted to this rigid box shape. This newfound shape customization allows display owners to integrate displays into unorthodox spaces, giving audiences memorable shapes to look at in exciting new places. Take for example Charlotte Douglas International Airport, who integrated trapezoidal displays in one of their newly renovated concourses. Or consider Acuity Insurance, who created a pentagon-shaped display feature for their recently renovated campus theater. Beyond these innovative shapes, countless NanoLumens customers have taken the traditional rectangle and simply curved it to create a three-dimensional viewing surface. Though a cylindrical display still receives the same content as a flat rectangle of the same surface area, it will certainly present your audiences a dramatically different experience. Other organizations have stretched the run-of-the-mill rectangle far beyond the drab 16:9 aspect ratio. Miami International Airport is one such example as they have a double-sided 200-foot long display suspended from the ceiling. The Town Hall in Melbourne, Australia holds another installation that follows the same idea, as they have several elongated LED pillars they use to celebrate their Aboriginal history.

The point is that it’s time display owners started thinking outside the box. As amazing as your content may be, audiences likely won’t remember it if it’s presented in a traditional format. The days of the 16:9 rectangle as an engaging large-format display solution are coming to an end. If you really want audiences to remember your content, show it to them on a shape they have never seen before. To see unusual display shapes in action, click any of the links above or simply drop by our showrooms in Las Vegas and Atlanta!

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