Is There a Business Case for Digital Signage at Bank Branches?

May 27, 2014 Joey Davis

Earlier this month, Chris Riegel over at made the business case for digital signage at bank branches. Among his expert words of wisdom was this gem:

“For banks, a positive in-branch experience is highly correlated with customer loyalty. Digital signage marketing channels deliver statements that reinforce brand and provide metrics to measure the impact of messages on consumers in specific locations. For some, even the physical display(s), design, configuration, and integration will say as much about your brand as the outward messages.”

Riegal continues  by saying financial institutions can advance sales and customer relationship management (CRM) efforts by delivering relevant video messages to specific digital signs, in specific branches, at specific times of day. To bolster his case, he references a study by OTX that shows 40 percent of people asked were likely to pay attention to merchandising while at the bank. Even if that number dwindled by half, Riegel observed, it yields considerable improvement over traditional broadcast and direct mail marketing efforts.

So what does this lead to? More revenue.

NanoLumens recently partnered with Codigo to create an immersive and interactive environment for GTE Financial’s newly redesigned Downtown Tampa location at 601 N. Ashley Drive. 

“The new space layout is designed to be more open, eliminate teller lines, and offer visitors an engaging and interactive retail-like experience,” says Mandy Zurbrick, VP of Marketing at GTE Financial. “When you walk in our new branch, we want you to feel welcome and have convenience at your fingertips via both member service representatives and technology. We are striving to deliver an exceptional experience.”

To read more about NanoLumen’s innovative digital display for GTE, check out our free white paper.



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About the Author

Joey Davis

NanoLumens' Marketing Manager, seasoned marketing professional with 15+ years of progressive experience in fast-paced digital media environments. Excellent writing and graphics skills. Track record of achieving exceptional results in content creation, marketing and Search Engine Optimization. And I collect Super hero stuff. :)

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