Too often, real estate development is only thought of in economic terms. While a property’s profit margin is certainly important, there are other factors that contribute to a building’s overall success. That’s why each year the Brooklyn Chamber of Commerce recognizes development projects that not only enrich the borough economically, but also culturally and aesthetically. Winners are chosen across 15 categories, including community arts, adaptive reuse, and affordable housing. This year, NanoLumens played a key role in one of the winning developments.
In the retail category, Bed Bath and Beyond won for its unique shopping venue in the Sunset Park neighborhood of Brooklyn. “BEYOND at Liberty View” has four of the company’s retail brands in the facility. Additionally, they’ve created a fun shopping experience for the entire family with several dining options, live events, and activities for kids. Topping the space off is a vibrant 3mm NanoLumens Nixel Series LED display equipped with AWARE, a cloud-based platform that combines real-time diagnostics, media playback, and a variety of internal and third party-developed apps capable of engaging shoppers.
According to Marianne Wilson of Chain Store Age, “the store was designed to offer a high level of customer service, along with expanded offerings, in-store experts, and more differentiated product, services and solutions. Digital tools are available to assist customers in providing a seamless and personalized shopping experience.”
“Our display was custom built to compliment the architecture of the building’s interior,” says NanoLumens regional sales director Dana Michaelis. “It’s much more than just a flat box hanging on a wall.”
To read more about Bed Bath and Beyond’s new store with the NanoLumens display, click here.
About the Author
NanoLumens' Marketing Manager, seasoned marketing professional with 15+ years of progressive experience in fast-paced digital media environments. Excellent writing and graphics skills. Track record of achieving exceptional results in content creation, marketing and Search Engine Optimization. And I collect Super hero stuff. :)More Content by Joey Davis