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Integrating Wayfinding With High-Impact Advertising

April 12, 2017
Managing an arena and building revenue year over year is a challenge for any sports team, but for the TD Garden, the home of the Boston Celtics and the Boston Bruins, it is an even greater feat. With back to back games and regular events, static signs were simply not an option. But with the help of state-of-the-art digital wayfinding displays, the TD Garden has been able to utilize a unique space and get quick returns on high impact advertising with a brand new revenue stream. 

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