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NBA Team Takes the Game Outdoors with 'White Hot' Fan Engagement

April 12, 2017

Engaging fans in a city like Miami where there is also football, baseball and college sports to contend with, can be demanding. With little parking and too few places to congregate, it is in fact an NBA-sized challenge, but when the Miami HEAT brought imagination and the intensity of indoor LED outside, the iconic experience was "white hot."

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