Targeting Your Audience With Great Digital Content

April 26, 2012 Joey Davis

No doubt, digital signage is one of the most effective tools in marketing to deliver new, targeted messages to your consumers. There’s a solution to suit every business need, budget, and system requirements as long as the content is adaptive, unique, and flows naturally.

So, in order to take full advantage of the benefits of digital signage, your target audience must first be defined. Here are a few questions to help you out:

  • Who is the audience you are trying to reach?
  • What is their behavior/attitude toward/knowledge of  your product or service?
  • What time of the day should each message be displayed?
  • How often and how long should messages run?
  • Note: learn as much about your target audience as possible

By defining your target audience, you are more likely to encourage participation from the viewer and create a personalized brand experience that won’t be forgotten.

More importantly, the value of digital signage does not decline over time, but actually increases, as the immersive content and messages you are delivering to your audience are refined and polished to meet their needs and wants. Full-motion graphics presented on brilliant, large-format digital displays offer the necessary elements for creating an environment that is optimized for driving sales.

Plus, there is no waiting period when it comes to using digital signage. Your messages can be changed in real time and, after all, time is money. The real-time control of digital allows companies to respond swiftly to consumer behavior, giving them what they want and further enforcing retention and brand loyalty.  For example, a company may notice that a test marketing message doubles the sales of a product in another store, which urges that company to change its other stores to deliver the same message instantaneously.

Thus, digital displays offer an endless amount of opportunities to influence buyer behavior. Digital signage networks can be constantly reinvented by keeping content fresh and appealing to the targeted audience – enhancing and complementing a brand’s identity while rewarding the viewer with a fun and interesting experience.  After all, content is what makes a digital signage network a success.


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About the Author

Joey Davis

NanoLumens' Marketing Manager, seasoned marketing professional with 15+ years of progressive experience in fast-paced digital media environments. Excellent writing and graphics skills. Track record of achieving exceptional results in content creation, marketing and Search Engine Optimization. And I collect Super hero stuff. :)

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